Case Study: Jeld-Wen UK boosts housing block security awareness with Rewired

Jeld-Wen UK reaches 900k with Rewired

The customer, JELD-WEN UK, needed to raise awareness and promote its security products within the commercial multi-occupancy residential building sector. Their challenge was to effectively reach a highly engaged, specific B2B audience. The vendor Rewired was engaged to design and execute a targeted campaign.

Rewired implemented a data-driven campaign centered on a media partnership with Inside Housing. Their solution utilized a mix of print, e-newsletters, email marketing, and digital banners to highlight housing security issues and JELD-WEN UK's product benefits. The campaign achieved a total reach of 900k, with approximately 90k estimated views and 35k direct engagements, successfully promoting the client's messaging to its target market.

Jeld-Wen UK