Case Study: Heal’s boosts national coverage and thought leadership with Rewired PR

Heal’s secures 836 pieces of coverage with Rewired

Heal’s, a British furniture and home furnishings retailer with a legacy dating back to 1810, sought to maintain its position as a thought leader and build brand awareness amidst a competitive retail climate. The company engaged the PR agency Rewired to act as its national press office and secure high-quality media coverage.

Rewired implemented a proactive and responsive PR strategy, working as an extension of the Heal’s in-house team. The solution included creating seasonal press packs, devising creative campaigns, and securing placements across national and consumer titles. For a flagship store reopening campaign, Rewired delivered a thought-leadership PR initiative that resulted in 836 pieces of quality coverage, including 472 product placements, 233 backlinks, 52 thought leadership pieces, and 109 lifestyle features.

Heal’s