Case Study: Heal’s raises brand awareness and celebrates 200 years of design heritage with Rewired PR

HEAL's delivers 12-month PR campaign with Rewired

HEAL'S, a leading furniture and home retailer, faced the challenge of raising awareness and building thought leadership around the reopening of its newly renovated flagship London store in Spring 2023. To support this, they tasked the PR agency Rewired with delivering an impactful campaign to demonstrate the brand's 200-year impact on British interior design and retail.

Rewired devised a strategic 12-month PR campaign centered around a national survey comparing modern home attitudes to those from 1960. The solution involved securing high-profile spokesperson Professor David Olusoga OBE and HEAL'S CEO for media commentary. The campaign delivered vast coverage, including five features in key national broadsheets like The Times and The Guardian. Rewired successfully generated significant awareness through broadcast, national press, and trade publications.

HEAL'S