Case Study: Greene King achieves stronger local pub brand awareness with Rewired PR

Greene King boosts Crafted Pubs social followers by 237% with Rewired

The customer, Greene King, launched a new market concept called Crafted Pubs with the challenge of creating an individual feel and elevated guest experience for each unique location within a branded collection. Rewired PR was engaged to help launch and roll out this new concept.

Rewired implemented a unique PR strategy for each pub, including launch events, media liaison, and social media support. This approach ensured each location was authentic to both the brand and its local community. The vendor, Rewired, delivered significant results, achieving year-on-year growth in brand coverage across broadcast and regional press. Their social media campaigns drove an average follower increase of +237% on Instagram and +153% on Facebook for the individual pubs.

Greene King