Case Study: Drayton Manor Resort boosts broadcast buzz and ticket sales with Rewired PR

Drayton Manor Resort secures 191 pieces of coverage in 6 months with Rewired

Drayton Manor Resort, a leading UK visitor attraction, faced the challenge of generating widespread awareness and excitement for its 75th anniversary celebrations. The park engaged Rewired, its national PR agency, to create energetic and headline-grabbing campaigns to mark this milestone year and maximize media opportunities.

Rewired implemented a program of PR activations that included launching an on-site museum to showcase the park's heritage and inviting thrill-seeking seniors to experience the rides. The agency secured extensive top-tier broadcast and regional coverage. As a result, Rewired generated 191 pieces of coverage with a reach of 2.5 billion, including 50 broadcast segments and over 100 minutes of airtime, successfully driving significant brand awareness for Drayton Manor.

Drayton Manor Resort