Case Study: Cure Leukaemia launches national blood cancer trials network with Rewired PR

Cure Leukaemia launches £3 million national blood cancer network with Rewired

The customer, Cure Leukaemia, a Birmingham-based charity, faced the challenge of transitioning from a regional to a national presence as it launched a £3 million blood cancer trials network. To accelerate the search for a cure and inspire business support for this expansion, the charity engaged the vendor, Rewired, for a comprehensive PR campaign.

Rewired implemented a creative campaign under the banner #missionpossible to launch Cure Leukaemia's 'Put Us Out of Business' initiative. The solution focused on highlighting a key £2m partnership with Deutsche Bank to engage business audiences. The vendor secured high-profile speakers for the main launch event, including the Mayor of the West Midlands and chief executives of major local organizations, building significant momentum for the charity's national goals.

Cure Leukaemia