Case Study: Children with Cancer UK boosts childhood cancer awareness with Rewired PR

Children with Cancer UK earns coverage in The Sun and The Mirror with Rewired

Children with Cancer UK, a leading national charity dedicated to fighting childhood cancer, worked with Rewired to raise awareness of its mission and support its in-house marketing team with PR activity. The challenge was to reinforce the charity's position as an authoritative voice on childhood cancer and highlight its various fundraising and welfare projects throughout the year.

Rewired implemented a communications strategy that brought marketing campaigns to life through creative media opportunities. This included spearheading monthly regional case studies to tell the stories of real-life families, which resulted in significant national and regional press coverage in outlets such as The Sun, The Mirror, NottinghamLive, and GloucestershireLive.

Children with Cancer UK