Case Study: Chewing Gum Action Group reduces gum litter by 44% with Rewired PR

Chewing Gum Action Group drives a 44% reduction in gum litter with Rewired

The Chewing Gum Action Group, a public awareness organization, faced the challenge of raising national awareness about gum litter and inspiring local groups to take action to reduce it. They partnered with the PR agency Rewired to address this issue through a creative campaign.

Rewired implemented a solution that involved using fluorescent chalk to highlight gum litter on a major street and video capturing the stunt to engage the press. This approach generated 105 pieces of national and regional coverage and 23 broadcast interviews. The campaign executed by Rewired successfully achieved a recorded 44% reduction in gum litter.

Chewing Gum Action Group