Case Study: CEWE boosts Christmas brand awareness with Rewired PR

CEWE secures 94 media pieces and 448m reach with Rewired

CEWE, Europe's leading photo printing company, faced the challenge of building brand awareness and driving sales for its personalized photo gifts during the competitive festive season. Their vendor, Rewired, was tasked with positioning CEWE as the premier choice by highlighting the emotional value of its products.

Rewired implemented a multi-channel campaign that leveraged exclusive consumer research on Christmas gifts and an exclusive partnership with actress Lacey Turner. The solution included a broadcast media day and a social media takeover, which generated widespread press coverage. The campaign secured 94 pieces of editorial coverage, including 18 broadcast segments, achieving a total reach of over 448 million and successfully driving website traffic and sales for CEWE.

CEWE