Case Study: Birmingham Phoenix boosts awareness and sell-out crowds with Rewired PR

Birmingham Phoenix boosts summer awareness year-on-year with Rewired

Birmingham Phoenix, a cricket team in The Hundred competition, sought to build awareness and establish itself as a major summer sporting event. The team partnered with Rewired PR to broaden its audience and build an iconic brand that resonated with the local community through strategic communications and engagement campaigns.

Rewired implemented a series of creative annual PR campaigns, including 'Faces of Phoenix' and 'Fire In Your Belly', which activated the team's core values. The solution included player profiles, media events, and broadcast interviews to drive coverage and ticket sales. As a result, Rewired helped generate widespread regional coverage and achieve sell-out crowds for most home games, with excitement reaching fever pitch levels year-on-year.

Birmingham Phoenix