Case Study: a global athletic apparel retailer avoids Black Friday downtime with Rewind Shopify backups

Global Athletic Apparel Retailer avoids 12-hour sync delays with REWIND

The customer, a global athletic apparel retailer, faced a significant challenge when an eight-hour website outage during a Black Friday event cost them an estimated $143,000 in lost sales and damaged customer trust. They operated multiple Shopify stores and learned that, while Shopify protects its platform, it does not take complete, daily backups of individual store data, leaving them vulnerable to data loss from human error or third-party apps. This led them to seek a solution from the vendor, Rewind.

Rewind provided automated data backups and rapid, on-demand recovery for the retailer's 14 Shopify stores. This solution protected the customer's store-level data, which Shopify's platform-wide backups do not cover. By implementing Rewind, the retailer gained the ability to quickly restore their stores to a previous point in time, avoiding the potential for 12 hours of downtime from a manual sync and preventing future catastrophic sales losses during critical periods.