Case Study: Whisker Seeker Tackle Protects Its Ecommerce Store with Rewind

Whisker Seeker Tackle - Customer Case Study

Whisker Seeker Tackle, the largest catfish equipment manufacturer in North America, faced a major crisis just three days before Black Friday when a bulk import mistake deleted hundreds of products, SKUs, and product images from its ecommerce store. With around 80% of revenue coming from online sales, the company risked losing about $120,000 in Black Friday sales and had no backup available from its platform provider.

Whisker Seeker Tackle installed Rewind to back up and protect its store data, including products and images, after the incident. With Rewind in place, the team gained peace of mind and future protection from accidental deletions, while also saving time previously spent recovering lost content. The solution helped safeguard a critical revenue stream and prevent another costly restoration scramble.

Whisker Seeker Tackle

Matt Davis

Entrepreneur