Case Study: Gymshark gains peace of mind with Rewind

Gymshark - Customer Case Study

Gymshark, a fast-growing ecommerce brand, faced a major risk to its online sales after experiencing an 8-hour Black Friday outage in 2015 that cost an estimated $143,000 in lost sales. With its Shopify stores now central to the business, the team needed a reliable backup strategy beyond what Shopify’s own platform-level protections could provide.

Gymshark reinstalled Rewind to automatically back up its Shopify stores every day, giving the team a micro-backup of its own store data in addition to Shopify’s platform backup. Rewind helped Gymshark determine it could recover data far faster than syncing stores manually, which would have taken about 12 hours and meant significant lost sales; as a result, Gymshark gained stronger disaster recovery and greater peace of mind heading into peak season.

Gymshark

Seb Mills

IT Director