Case Study: Babyface Skin Care protects its email list with Rewind

Babyface Skin Care - Customer Case Study

Babyface Skin Care, a high-end yet affordable natural and organic skincare brand, had spent years building an email list through website apps and loyal customer signups. Their challenge was protecting that valuable owned audience from accidental loss, outages, or human error, especially as email had become a major driver of repeat sales and revenue.

Rewind helped Babyface Skin Care back up their Mailchimp account, giving the team peace of mind that their email list was safe. With Rewind in place, Babyface Skin Care could continue using email to re-engage past customers and promote sales without worrying about losing years of list-building work; the key result was stronger confidence and protection for an asset that had already proven to generate significant sales.

Babyface Skin Care