Case Study: Constance App achieves rapid affiliate growth with Rewardful

How Coupon Codes Drive Short & Sweat's Rapid Growth

Constance App, a community-based wellness app, faced significant growth limitations with its initial affiliate program. Relying on a complex link-based referral system created friction for its promoters, particularly on social media platforms like Instagram and TikTok. This resulted in low conversion rates and missed revenue opportunities. Founder Isabelle Bonin sought a better solution from the vendor Rewardful to overhaul their affiliate marketing strategy.

Rewardful implemented its sophisticated coupon code feature, seamlessly integrating it with the app’s existing Stripe and Disciple platforms. This allowed Constance App’s affiliates to easily promote using codes instead of links, drastically simplifying the process. The solution was a resounding success: within two months, the number of active affiliates grew from 20 to 60, and the program began generating over $1,000 in monthly affiliate revenue, setting the stage for further growth.

Constance App

Isabelle Bonin

Entrepreneur