Case Study: Coty achieves faster, consumer-centric product innovation with Revuze

How Coty is Transforming its Approach to Product Innovation

Coty, one of the world’s largest beauty companies, needed faster, scalable consumer intelligence to validate trends, extract marketing-relevant insights from scattered reviews, balance renovation and innovation priorities, and monitor agile indie competitors. Coty partnered with Revuze to tap into an AI-powered VoC and consumer insights platform to move from assumptions to evidence.

Revuze analyzed unstructured reviews and social feedback in real time, surfacing sentiment, topic-level insights, white-space opportunities, and competitive benchmarks so Coty could adjust messaging, flag formulation or packaging changes, and prioritize new product development. The Revuze-enabled approach drove greater product relevance, aligned decision-making across teams through shared dashboards, and faster time to market via real-time sentiment analysis.

Coty

Nithya Seshachalam

Strategy & Insights Lead, Global Innovation