Case Study: World-Leading Personal Care Brand saves $18M by stopping counterfeit sales with Revuze

How a Personal Care Brand Saved $18M by Preventing the Sale of Fake Products

World-Leading Personal Care Brand was facing a steep decline in online customer satisfaction and suspected as much as $18,000,000 per year in fraudulent product sales that were damaging its reputation and ratings. The brand chose Revuze and its Revuze Explorer opinion-mining AI over traditional market research to quickly identify the root cause.

Within three weeks Revuze used Revuze Explorer to analyze eCommerce, retail and internal data, surface the top consumer topics and pinpoint a single low-grade fake SKU sold by an unauthorized seller. Legal action shut the seller down and the brand saw sales recover by about $1.5M per month (roughly $18M annually), while satisfaction, eCommerce performance and availability also improved.