Case Study: World-Leading Sports Brand achieves 5.2% star-rating lift and $5.4M eCommerce sales increase with Revuze

How a leading Sports brand increased its star rating by 5.2% and online sales by $5.4M with consumer opinion data

World Leading Sports Brand turned to Revuze and its Revuze Explorer consumer-opinion analysis solution after noticing a steep decline in average star rating and conversion for a newly launched running shoe. As the brand increased its eCommerce mix, returns and refund costs rose and customer feedback pointed to problems with the shoe’s toe-box sizing, so they needed an automated, SKU-level way to analyze millions of opinions quickly.

Revuze used Revuze Explorer to aggregate and sentiment-analyze feedback across five eCommerce channels and the competitive landscape, uncovering that 23% of online customers reported sizing/toe-box pressure. Acting on Revuze’s insights, the brand updated product descriptions and added a checkout note to size up half a size, driving a 5.2% lift in average star rating, an estimated $5,400,000 increase in eCommerce sales, and about $500,000 annually saved from fewer returns and reputational costs.