Case Study: GenderNeutral Fragrances Company achieves insight into a 176% surge in gender-neutral fragrance discussions with Revuze

How 2021 Was the Year of Gender-Neutral Fragrances

GenderNeutral Fragrances Company wanted to understand whether consumer behavior was shifting toward unisex scents and how to position products and merchandising accordingly. They worked with Revuze, which uses AI-driven analysis of online product reviews, to monitor conversations, sentiment and product drivers across major U.S. retailers.

Revuze analyzed over 387,000 reviews from Amazon, ULTA, Walmart, Sephora, Target, Macy’s and others and found a 176% year‑over‑year spike in discussions mentioning gender-neutral fragrances (versus 67% growth for the fragrance category overall). Revuze also identified top conversation drivers (Tom Ford, Yves Saint Laurent, Atelier Cologne, Ralph Lauren), measured overwhelmingly positive sentiment (~93–95%), and delivered clear, data-backed opportunities GenderNeutral Fragrances Company can use to develop unisex offerings and update merchandising.