Case Study: Leading Food Branding Company achieves surge in gifting-driven buzz and sales with Revuze

Food Products With Awesome Poop-Related Branding

Leading Food Branding Company faced a question many marketers hesitate to ask: does provocative, poop-themed branding actually drive consumer interest and sales? They engaged Revuze to analyze online conversations and reviews using Revuze’s AI-driven consumer review analytics to quantify sentiment, gifting interest, and category-level performance for novelty food products.

Revuze collected and analyzed millions of reviews and dashboard metrics, revealing that poop-named products tend to receive positive reviews and have outsized gifting discussion — up to 18% of discussions for Big Cock Ranch’s “Shit” spice series versus 2% for the spices category, 13% for Bunsters hot sauce versus 2% for wet sauces, and 8% for Poop Like A Champion cereal versus ~0% for cold cereal. Revuze’s findings validated the branding strategy and provided measurable evidence that provocative packaging increases consumer attention and gifting-driven demand.