Case Study: Reckitt Benckiser achieves higher offer conversion and sales with RevTrax

Reckitt Benckiser boosts offer conversion 34% with RevTrax

Reckitt Benckiser approached RevTrax to improve offer performance for its Air Wick brand. The challenge was to reduce over-subsidizing, deploy optimized offers to individual consumers, and increase the number of units moved.

By implementing the RevTrax Offer Management Platform, Reckitt Benckiser achieved significant results. The solution led to a 34% increase in offer conversion rates, an 18% increase in units moved, and a $5,266.28 increase in gross estimated sales for the Air Wick brand.

Reckitt Benckiser