Case Study: noosa drives brand advocacy and product trial with RevTrax

noosa - Customer Case Study

noosa, a yoghurt brand known for small-batch gourmet products, wanted to grow beyond its established breakfast audience by reaching new consumers, driving product trial, and turning loyal customers into brand ambassadors. To do this, noosa partnered with RevTrax and used CRM signup and couponing capabilities to help power its “Best Mates” campaign.

RevTrax implemented CRM signup, print-and-mail coupons, and print-at-home offers so noosa could capture opt-ins, send individualized coupons, and encourage social referrals. The program drove incremental sales, new user acquisition, stronger social engagement, and ROI gains, while exceeding goals in site traffic, CRM signups, overall engagement, and coupon redemptions.

noosa