Case Study: Leading Enterprise Retailing Company improves omnichannel marketing with RevTrax Offer Management Platform

Leading Enterprise Retailer Improved Omnichannel Marketing with An Offer Management Platform

Leading Enterprise Retailing Company, a $15 billion fashion and apparel retailer, needed a better way to unify siloed marketing teams and improve control over offers across email, affiliate, search, display, social, and in-store channels. Working with RevTrax, the company sought an offer management platform to connect campaign data, ensure consistent messaging, reduce fraud, and better measure ROI across its omnichannel marketing efforts.

RevTrax implemented its Offer Management Platform with dynamic email, affiliate tracking tied to in-store purchases, offline retargeting, and offer validation to serialize single-use codes and block fraud. The retailer saw a 30% increase in email open rates, 35% higher cross-selling, 65% growth in email-to-purchase conversion, over $4 million in in-store sales during a 60-day affiliate pilot, a 100% increase in affiliate-driven revenue, 5% sales recapture from retargeting, $16 million in fraud-related cost savings, and a 30% lift in return on ad spend over 12 months.