Case Study: Kimberly-Clark builds customer loyalty and drives new brand adoption with RevTrax

Kimberly-Clark - Customer Case Study

Kimberly-Clark partnered with RevTrax to address the challenge of acquiring new consumers, driving incremental purchases, and encouraging new brand adoption. To support these goals, the company needed a way to increase household penetration, let consumers try more Kimberly-Clark brands, and build a distribution channel without relying on third parties.

RevTrax implemented a new destination brand site and multi-brand distribution portal powered by its Offer Management Platform. The results were strong: Kimberly-Clark drove millions of transactions, with 38% coming from new purchases, and saw the average number of new brand adoptions per acquired consumer reach 2x higher than with standalone offer experiences. The portal also helped increase brand adoption and loyalty across multiple Kimberly-Clark brands with minimal paid media support.

Kimberly-Clark