Case Study: Multinational Retailing Corporation achieves 200% ROI growth with RevTrax

Integrating Ad Performance With Enterprise Retail Sales for 200% Growth

Multinational Retailing Corporation partnered with RevTrax to solve a common retail marketing challenge: connecting digital ad engagement to actual in-store and online sales. The company wanted to understand which paid search efforts were driving coupon activations and redemptions, and to identify the keywords and customer behaviors that were generating real ROI.

Using RevTrax’s personalized digital offers and redemption tracking, integrated with Kenshoo paid search data, the retailer launched a $10-off Copy & Print promotion and tracked the customer journey from first ad click to final purchase. RevTrax helped tie redemptions back to keywords and locations, leading to a 200% increase in ROI, a 148% overall redemption lift, a 9% average weekly redemption increase over 16 weeks, an 11% drop in average CPC, and 1.4 million ad impressions with more than 71,000 visits.