Case Study: Leading Fashion Retailing Company drives $20M in in-store sales with RevTrax

Fashion & Apparel Retailer Drove $20 Million for In-store Sales

Leading Fashion Retailing Company partnered with RevTrax to overcome a common retail challenge: proving the impact of affiliate marketing on in-store sales. Using RevTrax’s offline affiliate marketing and trackable digital offers, the retailer wanted to connect online customer engagement with offline purchases and better understand the path to purchase.

With RevTrax and Rakuten, the company launched a trackable, mobile-optimized offer program that could be redeemed in-store via mobile wallet or print-at-home. In 12 months, the retailer doubled its affiliate program and generated $20 million in sales, a 40% increase in new customer acquisition, $2,000 in monthly revenue per store, and $15 in-store revenue per click.