Case Study: Men’s Wearhouse drives incremental in-store sales with RevTrax

Drive Incremental In-Store Sales at Scale with Rakuten & RevTrax

Men’s Wearhouse partnered with RevTrax to help drive incremental in-store sales by connecting online affiliate engagement to offline purchases. The retailer needed a way to leverage customer online behavior across devices and channels while better measuring the impact of affiliate marketing on brick-and-mortar revenue.

Using the RevTrax Offer Management Platform with Rakuten Marketing, RevTrax enabled click-level affiliate tracking to be matched with SKU-level in-store purchases, delivering real-time, relevant offers such as mobile wallet and print-at-home coupons. The program generated more than $19 million in sales, achieved an 89% offer activation rate, delivered $122 earnings per hundred clicks, and doubled average basket size.

Men’s Wearhouse

Loretta Huang

Director of Digital Marketing