Case Study: Cat’s Pride boosts online sales and rewards loyal customers with RevTrax

Cat’s Pride boosts online sales 32% in 30 days with RevTrax

Cat's Pride, a popular brand from Oil-Dri, faced the challenge of rewarding loyal customers safely during the COVID-19 pandemic. With lockdowns preventing the use of print-at-home offers and no direct eCommerce capabilities, they needed a way to incentivize purchases at third-party retailers like Chewy and Walmart without increasing fraud risk. They partnered with RevTrax to implement a solution.

Using the RevTrax Offer Management Platform, Cat's Pride executed a campaign that drove online and in-store sales at their retail partners. The solution delivered significant results for the brand, including a 32% increase in online sales within 30 days and approximately $14,000 in rewards delivered to customers. The RevTrax platform also facilitated the donation of 15,000 pounds of cat litter to animal shelters.

Cat’s Pride