Case Study: Glean Achieves Measurable Funnel Acceleration with RevSure AI

Glean turns brand into pipeline with RevSure AI

Glean, an AI-powered enterprise search platform, faced a challenge in justifying its investment in brand marketing. Their Head of Digital Marketing, Daniel Henderson, was skeptical of traditional campaigns measured by impressions, as they lacked a clear connection to pipeline growth, making it difficult to defend the spend to leadership.

Using the RevSure Multi-Touch Attribution platform, Glean reframed its analysis of LinkedIn awareness campaigns to focus on pipeline outcomes instead of impressions. RevSure connected brand touches to conversion rates and funnel progression, revealing that these initiatives significantly improved downstream funnel health and acceleration. This data-backed approach transformed brand marketing into a quantifiable growth driver for Glean.

Glean