Case Study: Accuris achieves clearer attribution and actionable GTM intelligence with RevSure AI

Accuris recovers 80% of lost attribution with RevSure AI

Accuris, a leading information-services provider, faced a significant challenge after implementing GDPR and CCPA-compliant cookie consent, which caused their marketing attribution to drop by nearly 80%. Their high-performing campaigns appeared inactive, and confidence in channel reporting collapsed. They needed an attribution solution from RevSure AI that provided transparency into which channels generated opportunities and could build models reflecting actual buyer behavior, not vendor presets.

Using RevSure's Multi-Touch Attribution product, the team developed flexible models tailored to their specific go-to-market approach, which allowed them to distinguish causation from correlation across their channels. The outcome was clear visibility into what drives the buyer journey and which channels influence opportunity creation. RevSure AI helped Accuris recover the 80% of attribution lost to GDPR consent gaps and track over 324 million engagements across the full funnel.

Accuris