Case Study: Miele increases active members by 30% with Revotas

How did Miele achieve to increase the number of active members by 300%

Miele, a worldwide leading supplier of high-end household appliances, sought to increase its online sales, boost customer loyalty, and convert more website visitors into active members. To address these challenges, they partnered with the vendor Revotas for its marketing solutions and consultancy.

Revotas implemented a multi-faceted strategy for Miele, which included creating automated membership sign-up flows and developing customer segments based on purchase history. They set up eight different automation campaigns, including reminders for abandoned shopping carts and personalized product recommendations driven by an AI-based system. This solution led to a 30% increase in active members, a 15% growth in e-commerce revenue, and an eight-fold increase in revenue generated from email marketing.

Miele

Orçun Çanak

E-commerce Sales Manager