Case Study: Evde Eczane boosts email open rate to 15% with Revotas

How did it reach the email open rate of 15%

The customer, Evde Eczane, partnered with the vendor Revotas to address challenges in increasing its permissioned data, improving the relevance of its customer communications, and regaining inactive users. The e-commerce pharmacy aimed to deliver the right products at the right time and boost its average basket size using AI-based recommendations.

Revotas implemented an omni-channel orchestration marketing solution, integrating email, webpush, and AI-driven product recommendations. They tracked user activity to identify efficiencies, sent a minimum of eight bulk emails per month alongside automations, and held monthly strategy meetings. The solution involved sending targeted follow-up emails based on user engagement. This strategy helped Evde Eczane achieve a significant email open and read rate of 15%.

Evde Eczane