Case Study: A&T Bank achieves 4x data growth with Revotas

A&T Bank - Customer Case Study

A&T Bank, a bank specializing in trade, faced the challenge of needing to reduce its operating expenses without sacrificing the frequency or quality of its customer communications. They sought to shift away from costly traditional direct mail toward digital marketing and turned to Revotas for a solution.

Revotas implemented a matrix email program with multiple behavior-based communication tracks. This allowed A&T Bank to run automated, personalized lifecycle marketing programs through different channels. As a result, the bank grew its data by 4x and saw its email open rate jump from 10.5% to 17.6% by using Revotas to target different customer segments with relevant content.

A&T Bank

Cem Bayer

Marketing Director