Case Study: Muck Rack achieves nearly zero contract errors with RevOps

Muck Rack cuts contract errors by nearly 100% with RevOps

Muck Rack, a provider of public relations software, faced a significant scalability challenge within its growing sales organization. Its manual contracting process, primarily using Google Docs, was error-prone and inefficient. This led to a 16.5% error rate in closed deals and required the Deal Desk team to spend 2-3 hours daily manually cross-checking contracts for mistakes. They needed a solution that could integrate with their existing HubSpot CRM to automate workflows and eliminate these manual errors.

The company implemented the RevOps platform to automate and centralize its entire quote-to-cash process. By building templates for all agreements and integrating deeply with HubSpot, RevOps created a single source of truth. This solution decreased contract errors by nearly 100%, effectively eliminating manual input mistakes. The implementation saved the team 2-3 hours per day previously spent on manual checks and provided a collaborative, transparent approval workflow within the RevOps platform.

Muck Rack