Case Study: Longo Toyota grows parts revenue with RevolutionParts

Longo Toyota opens 100% of its parts business to new revenue with RevolutionParts

Longo Toyota, a top automotive dealership, faced the challenge of adapting to the modern online marketplace for OEM parts. Their goal was to meet customers where they shopped and capture sales from internet researchers. To modernize the parts buying experience, they partnered with vendor RevolutionParts to implement an eCommerce platform.

The solution from RevolutionParts provided seamless integration for online sales channels, including eBay, Amazon, and the dealership's own web store. This strategy opened new revenue opportunities by allowing Longo Toyota to sell parts to customers across the country. The results included increased visibility, busier phone lines, and the ability to serve modern customers through their preferred communication methods.

Longo Toyota