Case Study: Ed Martin Toyota grows parts sales online with RevolutionParts

Ed Martin Toyota sold older parts within 1-2 months with RevolutionParts

Ed Martin Toyota, a dealership in Noblesville, IN, sought to expand its parts department's reach and sales by moving its OEM parts inventory online. The goal was to tap into a nationwide audience and cater to customers who prefer the convenience of online shopping. To achieve this, they partnered with the vendor RevolutionParts to launch and manage their eCommerce operations.

RevolutionParts provided the solution by implementing an online web store and an eBay storefront for Ed Martin Toyota. This allowed the dealership to efficiently clear out aging inventory and reach new markets. The results were significant, with many obsolete parts selling within the first few months. The strategy, led by parts employee Ryanne Brashear, fostered customer loyalty and positioned the dealership for continued growth, thanks to RevolutionParts' powerful online selling tools.

Ed Martin Toyota