Case Study: Breedan Dodge boosts online parts sales with RevolutionParts

Breedan Dodge drives 50% of online parts orders with RevolutionParts

Breedan Dodge, a dealership with a minimal online parts presence, faced the challenge of significantly growing its eCommerce sales. With no prior eCommerce experience and virtually no marketing budget, Parts Administration and Internet Sales Coordinator Jesse Thompson needed to expand their reach and order volume. They partnered with RevolutionParts to leverage its inventory management tools and facilitate a new sales channel on eBay.

By implementing RevolutionParts' solutions, Breedan Dodge automated key processes like VIN verification and created a unified parts database. This significantly boosted efficiency and sales, with eBay now driving 50% of their online parts orders. The dealership unlocked additional revenue through OEM incentives, improved shipping cost tracking to reveal a $1,000 gain, and is on track to become a top eBay seller. RevolutionParts enabled Breedan Dodge to grow from one or two orders a day into a national business.

Breedan Dodge