Case Study: BMW of West Chester boosts parts sales and profits with RevolutionParts

BMW of West Chester boosts online parts sales to $330,000 a month with RevolutionParts

The BMW dealership BMW of West Chester, represented by Parts Manager Anthony, sought to increase parts sales volume and boost its profitability. They partnered with the vendor RevolutionParts to launch an online parts store, aiming to capture sales that were otherwise being lost to competitors and to qualify for manufacturer bonuses.

By implementing RevolutionParts' solution, the dealership successfully shifted to a volume-selling model online. This strategy significantly increased gross profit, which regularly reached $55,000 to $70,000 a month, allowing for the hiring of additional staff. The online sales, which grew to over $250,000 monthly, did not cannibalize in-store sales but instead added to them, increasing overall revenue and resulting in larger performance bonuses for the team. RevolutionParts provided the tools that enabled this efficient and profitable expansion.

BMW of West Chester