Case Study: eXelate turns big data into smart data with Revolution Analytics

eXelate Turns Big Data into Smart Data for Marketers with Revolution Analytics and IBM PureData for Analytics

eXelate, an ad tech company, needed to generate hundreds of millions of daily scores from terabytes of behavioral data and tens of thousands of attributes to help marketers target ads to users most likely to convert. To solve this, eXelate worked with Revolution Analytics using Revolution R Enterprise and IBM PureData for Analytics to handle its complex, custom prediction models at massive scale.

Revolution Analytics enabled eXelate to run model training and scoring natively in R, reducing the need to rewrite functions and cutting analytics infrastructure costs by about 50%. The platform improved efficiency and scalability, helping eXelate produce more than 500 million user profiles and deliver 3-5x better campaign performance for customers, while boosting the speed and effectiveness of its analytics business.

eXelate