Case Study: Largest UK Specialist Fragrance Retailer achieves 2x higher conversion and +44.4% AOV with RevLifter

UK perfume store delivers record increase in AOV and CR through AI-powered upsells

Largest Uk Specialist Fragrance Retailer, a major UK specialist fragrance retailer with an online store and hundreds of physical locations, wanted to increase average order value (AOV) and conversion rate (CR) against its affiliate program averages, while also promoting gift sets during Q4. The brand needed a way to encourage higher spend without disrupting the path to purchase, and turned to RevLifter for help.

RevLifter implemented its AI-powered RevPage solution to create hyper-personalized deal pages, dynamic spend-and-save tiers, and AI-driven upsells based on each shopper’s cart and on-site behavior. The campaign redirected deal-seeking traffic away from coupon sites and back to the brand’s domain, delivering 2x higher CR and a +44.4% increase in AOV versus affiliate program averages.