Case Study: SportsShoes achieves a 7% conversion lift and £25k savings with RevLifter

SportsShoes lifts conversion rate 7% with RevLifter

The customer, SportsShoes, a UK-based performance sports retailer, faced the challenge of moving away from broad discounting to protect margin and brand value on premium products while still converting price-sensitive shoppers. They partnered with the vendor RevLifter to implement an intelligent, intent-based offer platform to achieve this balance.

RevLifter's solution used targeted campaigns that presented offers based on user intent, such as displaying a discount when a user copied a product name or entered an invalid promo code. This approach suppressed unnecessary offers for high-intent shoppers. For SportsShoes, this strategy delivered a 7% increase in conversion rate, a 3% lift in average order value, and saved £25k in promotional spend by suppressing over 2,000 offers.

SportsShoes