Case Study: River Island increases average order value with RevLifter

River Island lifts AOV by 5% with RevLifter

River Island, a popular fashion brand, faced the challenge of encouraging its US customers to purchase more than just the single item they initially clicked on from a social media ad. This single-purchase behavior was impacting conversion rates and revenue. To address this, River Island partnered with vendor RevLifter to implement a solution aimed at increasing average order value.

RevLifter implemented a multi-buy campaign that presented customers with a 10% off offer when their cart reached a value of $100 or more. This on-site promotion, triggered after clicking on specific paid social posts, encouraged shoppers to add more items to their purchase. As a result of this solution, River Island successfully increased its average order value by 5%.

River Island