Case Study: Radley achieves higher conversions and bigger baskets with RevLifter

Radley boosts UK conversion 15% and AOV 23% with RevLifter

Radley, a premium British brand specializing in luxury handbags and accessories, wanted to elevate its eCommerce performance in the UK and US without resorting to perpetual discounting. The company partnered with RevLifter to increase conversion rates and average order value while maintaining its brand equity.

RevLifter implemented a suite of intelligent offer campaigns, including exit intent prompts, targeted deals for shoppers copying product names, and incentives for customers entering invalid codes. They also used Stretch & Save campaigns and cross-selling to boost basket values. As a result, RevLifter helped Radley achieve a 15% increase in UK conversion rate and a 23% increase in UK AOV, alongside a 16% increase in US conversion rate and a 20% increase in US AOV, all while reducing promotional costs by 8%.

Radley