Case Study: Nasty Gal boosts offer engagement and revenue with RevLifter

Nasty Gal boosts revenue 73% with RevLifter

Nasty Gal, a major US fashion brand, faced the challenge of alerting customers to new offers and promotions without overwhelming them with disruptive pop-ups. Their goal was to strike a balance between showcasing fresh deals and maintaining a positive shopping experience to boost revenue and average order value. They partnered with the vendor RevLifter to optimize their on-site offer wallet.

RevLifter implemented a custom 'pulse' notification system to replace the disruptive pop-up. This minimally intrusive feature instantly informed customers of new offers without interrupting their browsing. As a result, Nasty Gal saw a 79% increase in launcher engagement, a 22% increase in offer engagement, and a 73% increase in revenue, demonstrating the success of the solution provided by RevLifter.

Nasty Gal