Case Study: Mobiles.co.uk boosts conversions and iPhone sales with RevLifter

Mobiles.co.uk boosts iPhone sales 150% with RevLifter

Mobiles.co.uk, a UK-based online retailer of mobile phones and contracts, faced the challenge of maintaining profitability during Cyber Week. They wanted to move beyond simply promoting high-margin plans and instead provide tailored recommendations to boost conversion rates and sales of premium devices like iPhones, all without sacrificing their margins. To tackle this, they partnered with vendor RevLifter.

RevLifter implemented a solution using a custom data algorithm and machine learning that integrated with a real-time data feed. This technology scanned a customer's basket and then used native overlays to recommend better-value tariffs, often with more data for a lower price. The results were significant, with Mobiles.co.uk achieving a 150% increase in iPhone sales, a 52% boost in their conversion rate, and a 24% reduction in bounce rate, demonstrating a highly successful campaign for the vendor.

Mobiles.co.uk