Case Study: It Luggage boosts conversion and revenue with RevLifter

it Luggage boosts revenue 4% with RevLifter

it Luggage, a supplier of travel gear for over 40 years, needed to improve the performance of its direct-to-consumer website. The challenge was to boost conversion rates and revenue without the necessary time and resources to effectively optimize its promotional offers internally.

RevLifter implemented a solution using exit campaigns and intent-based targeting. Offers were only shown to visitors with a buying intent below 15%, preventing discount waste. RevLifter also ran sensitivity tests to determine the optimal discount level. This strategy resulted in a 16% increase in conversion rate and a 4% increase in overall revenue for it Luggage.

It Luggage