Case Study: Leading Lingerie Brand Company boosts coupon-assisted revenue and AOV with RevLifter

Grew the brand’s coupon assisted revenue after outperforming all other partners

Leading Lingerie Brand Company, a UK-based lingerie retailer selling lingerie, swimwear and nightwear, wanted to increase conversion rates and average order value from coupon-based traffic. It partnered with RevLifter to find a better way to handle deal-seeking customers than traditional voucher sites, using personalized offers and a branded coupon experience.

RevLifter implemented a fully branded RevPage coupon hub on the brand’s site, using cart data and rules to target shoppers with relevant incentives, bundle offers, and “complete the look” messaging to encourage larger baskets and full-price additions. The campaign delivered strong results: coupon-assisted revenue grew by 30%, AOV was 28% higher than other voucher partners, CVR reached 28% after one week, and the brand gained an extra $500,000 in incremental revenue and nearly 5,000 incremental sales.