Case Study: Flow Kayaks boosts conversions and AOV with RevLifter

Flow Kayaks lifts conversion rate 15% and AOV 27% with RevLifter

Flow Kayaks, a specialist retailer of kayaks and outdoor water sports equipment, faced the challenge of acting on its customer data to drive sustainable growth. Without clear performance insights, they relied on broad sitewide discounts. They partnered with RevLifter's intelligent offer platform to implement targeted campaigns that would boost conversions without unnecessarily giving money away.

RevLifter implemented a suite of data-driven campaigns for Flow Kayaks, including cross-sell offers to increase basket size, an email capture campaign with a high-value prize, and exit offers to recover abandoning customers. The solution delivered a significant measurable impact, increasing Flow Kayaks' conversion rate by 15% and their average order value by 27%.

Flow Kayaks