Case Study: Laithwaites boosts CVR and AOV with RevLifter

Became brand’s no.1 publisher within weeks of launching

Laithwaites, one of the world’s most popular wine retailers, partnered with RevLifter ahead of the busy Christmas period to increase average order value while protecting margin. The brand wanted to convert deal-seeking shoppers and measure the impact of incentives against coupon publishers and its broader affiliate program, using RevLifter’s RevPage® solution to create a personalized coupon page.

RevLifter implemented a fully branded, native RevPage through the Rakuten master tag, tailoring offers by cart value and wine type to encourage higher spend, while also capturing customer data for retargeting. The campaign made Laithwaites RevLifter’s number one publisher within weeks, driving 200 sales in the first 48 hours, a +55% CVR lift vs. coupon publishers, and a +41% AOV lift vs. the affiliate program average.

Laithwaites