Case Study: Nordstrom Modernizes Ad Creative Strategy with RevJet

RevJet helps Nordstrom Modernize and Scale its Ad Creative Strategy

Nordstrom, the retailer, needed a faster, more scalable way to manage ad creative for its critical holiday sale period. Working with RevJet, Nordstrom looked to modernize its creative production and trafficking process while improving audience targeting, testing, and reporting across multiple brand and customer segments.

RevJet implemented its creative optimization and workflow platform, with support from its NextREV Digital consultancy, and Nordstrom was live in 14 days. The platform helped Nordstrom consolidate trafficking, integrate with existing tools, and gain detailed reporting and creative learnings; results included a 43.3% lift for one holiday creative versus control and a 71.5% increase in shopping bag adds for a multi-product retargeting ad versus control.

Nordstrom

Michelle Alfano

Senior Manager of Display Advertising and Media Planning